Do you deal with The Best Bank? What RELATIONSHIP means to your bank?
A relationship involves some kind of human connection. A positive relationship is one in which people regard and behave toward one another with respect, understanding, and truthfulness. Real relationship means reaching to the client and small investor’s family.
Strong brands are built on individual connections, not financial transactions. But most banks seem to get this wrong. Perhaps this is why most banks typically rank very low on brand satisfaction surveys. They are just focused on the wrong kind of “relationships.”
Today, the board & the CEO need to decide, “What is needed for the bank to truly serve its customers’ need”? Highest management of a Bank should change their focus on building the bank’s income. Instead they should focus on how customers might define a profitable relationship to the bank.
The Board is watching the CEO’s performance. “The cure for some bank’s hardship is not cost cutting”. The cure is the CEO’s ultimate confidence to innovate its way out of its current difficulty with everyone's support. And that means, keeping small investors happy too.
Today, that is how the Board recommends the CEO & Managing Director to make his next effort to become appreciated, make the bank profitable, and to grow a lasting brand.
On AGM, small investors see the attitude of the Bank. Let them be loyal to you for long time.
Our Corporate Gift Division will be delighted to help you to make your AGM successful. Call us today for complete package.
01711 871 685.